9. Everybody needs a BMW

Something not so funny happened on the way to the New Economy: your job disappeared.

Wait, don't panic. You will still have a paycheque, except that it won't come from an "employer." Rather, it will come from a client.

What's the difference between an employer and a client?

An employer is more bureaucratic. Translation: through office politics, red tape, corporate protocol, ambiguity about accountability, shielding from market forces, etc. a person who's doing a lousy job can still keep his/her job.

A client is much more demanding: you stop performing to HIS standard, and he can tell you not to come back on Monday.

The solution?

Act like a businessperson. An entrepreneur. Be in business for yourself. Consider yourself to be what Brian Tracy calls "the CEO of your own personal services corporation." In other words, don't think you have a "job." Think that you are just renting out your personal/professional services to a client (who can fire you anytime).

Note: Much to his credit, Tracy wrote this 10 years ago!

Because everybody -- without exception -- has to think that he / she is in business and is only serving a client (not an employer), then it means that the BMW workshop is for everyone.

Yes, 6.5 billion people on Earth could use the systematic, strategic and stringent framework that we teach in the workshop to "attract, sell to and serve clients."

Without the knowledge imparted by the BMW framework, you cannot be secure economically; your economic future and destiny will be at the mercy of someone else.