Tuesday, May 02, 2006

8. Business Model Innovation

Business Model Innovation (BMI) is the new name of the game, according to strategy guru Michael Porter.

Yet, most people are not even familiar with the simple idea of a "business model." That's because we were educated and trained to become employees, not business owners.

Employees can be relied upon to do their job, but not to understand how the company they work for actually operates. And because they do not understand how the company makes money or creates value, they cannot increase their contribution to the employer's success -- this makes them highly vulnerable to any slash in workforce.

Fortunately, it's not hard to figure out how a company makes money. There are only 22 business models, and they have been studied extensively by business schools.

In our BMW workshop, we showcase those 22 business models, and teach people how to master their specific business model in order to ensure success.

As an employee, if you truly understood how your company makes money, you can then begin to contribute DIRECTLY to their bottom line. This will make your job virtually "unslashable."

What if you don't know exactly how your job contributes to the company's profitable growth? Well, chances are, the CFO (chief financial officer) also won't know, in which case he might slash your job -- i.e. send someone to give you the famous pink slip).

BMW is your career security.

0 Comments:

Post a Comment

<< Home