Sunday, April 30, 2006

4. Business system vs business plan

A business plan, especially one written for investors, is a wonderful work of fiction.

Seriously!

A business system, on the other hand, is a bit more trustworthy. It shows precisely what happens, when, where, how and why. It is an accurate reflection of reality unfolding in the marketplace. If you have such a system under your nose, in the form of a business system blueprint, I can guarantee that you have a high likelihood of success in business.

If you don't have such a system, the odds that you will fail will be great. In fact, the overwhelming majority of people who start a new business fail within 3 years.

Compare this to people who buy a franchise (which is a clearly documented system) -- the success rate is 98%.

Conclusion: without a formal, explicit, self-adjusting system to guide you in business, you will fail. It makes sense, therefore, to do everything you can to "visibilize" your system and improve it relentlessly in order to ensure its superior performance over time.

The most successful entrepreneurs work relentless at improving their business system.

For example, Jeff Bezos said that even on week-ends, he looks at the pages of Amazon.com in order to find ways to improve the system.

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