15. Size matters not
If you truly understand business fundamentals, the way a CEO should understand them and master them, then the size of your business shouldn't matter. You could run a $50,000,000 business as easily -- relatively speaking -- as a $5,000,000 business.
Business is fundamentally about leverage, and it is how a CEO plays with various levers that determine success. The main leverage occurs through management, of course, so it helps to master management basics.
But no matter how much leverage you command, the basics of business should be present: marketing, selling, production.
There are about 22 different business models (e.g. a movie production company is a different business model than a downtown retail boutique), yet they all share the same critical need for marketing, sales and production.
Business is fundamentally about leverage, and it is how a CEO plays with various levers that determine success. The main leverage occurs through management, of course, so it helps to master management basics.
But no matter how much leverage you command, the basics of business should be present: marketing, selling, production.
There are about 22 different business models (e.g. a movie production company is a different business model than a downtown retail boutique), yet they all share the same critical need for marketing, sales and production.
posted by Super Peter at 5:22 PM
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