20. How to seduce employers

If you want to seduce women, you have to think like women.

If you want to seduce employers, you have to think like employers.

The above is very much common sense, yet many job seekers do not think at all like the business decision-makers who have the power to hire them.

Companies are not looking for people with an awesome resume (which is mostly fiction), or people who can impeccably answer interview questions (which is mostly rehearsal).

However, they are ALWAYS looking for people who are able, willing and motivated to solve business problems. They are always looking for people who can help the company grow profitably.

The problem, of course, is that most employees don't understand how business operates.

This is why we created the BMW workshop -- Job Seeker version -- for people who want to know HOW their current (or future) employer is thinking. How they actually create value, remain successful and ensure profitable growth.

At the same time, with the BMW knowledge, you can fairly easily "reverse engineer" the value-creation processes of your employer and learn how to do business.

Someone who knows the BMW principles is never afraid of the pink slip. Such a person knows that he/she can add value to any other employer in the same industry. In other words, such a person can seduce any employer by simply demonstrating thorough understanding and mastery of the business model of the targeted employer.

With the BMW knowledge, you can sit in front of any employer and be able to "make him a offer he can't refuse."

That's power.